Meet the Crew

Robert Lucero


Robert Lucero is a Pueblo, CO. native with multiple businesses in both Colorado and Arizona. He has been in business in the Pueblo area for over 25 years and when he was asked how he got into the medical and recreational marijuana industry he stated…”I got into it for the good of it, there was such a bad stigma and negative feelings towards it everywhere. When you open your mind, and you look at the medical breakthroughs marijuana has to offer, and you see they could definitely outweigh the bad, it makes for an interesting discussion. This is history in the making, where revolutionary advances in modern medicine through the use and study of cannabis, are changing the way we view medicine, and when you get right down to it, it is pretty amazing.” He says his main goal is to run a reputable business in Pueblo and make it profitable so that he can donate money to local charities and create scholarships and a nonprofit to continue to help raise money to fight Batten Disease.

Dave Munn

V.P. /Chief Operating Officer

This multi-state transplant has taken up residency throughout the U.S. working for corporate America primarily in the automotive industry holding engineering and management positions for both GM and Ford Motor Company. Dave first came to Colorado from his birth state of Illinois in the early 1990’s to attend the University of Southern Colorado, now CSU of Pueblo and graduated possessing a BS in Applied Science and a minor in Business Administration. Over the last 20 years, Colorado has drawn Dave back three separate times throughout his career and has maintained static residency since 2002, owning and operating an AAMCO Transmissions franchise in Metro Denver and working alongside the current owner of The SPOT in the Commercial Landscaping and Highway Construction business. This 20 plus year friendship and previous partnership has proven to be successful and is the driving force behind Dave’s commitment to the industry. The SPOT brought Dave on in early 2015 as V.P/Chief Operating Officer as he possesses the aptitude and experience needed to focus on industry compliance which places emphasis on public safety and operating procedure. With success being achieved, the secondary benefits are recognized in the local community offering employment opportunities, investments back into the infrastructure, new opportunity for existing services based companies, revenues recognized at the municipal level and capital opportunities for local charities and organizations.



Buddy is a Pueblo, CO. native with an entrepreneurial spirit. Working in the highway construction and landscaping business through high school and beyond, he has honed various skill sets. Buddy also owned and operated a local abatement services company before coming over to the industry and has been an advocate of the marijuana industry since its legalization. As a floor manager, buddy takes the utmost pride in his work, and believes that ensuring his staff is providing all our customers with the best service in Southern Colorado is key to the success of The SPOT and the industry. His favorite strains include Louis XVIII, Skywalker OG, Girl Scout Cookies and Ghostface.

Jonathon Verna

Master Grower

Born a fifth generation Colorado native, Jon is an outdoors enthusiast and cannabis aficionado with a background in sales, marketing, and cultivation. Working for technology giants and commercial cultivators such as Frosted Leaf and Sony USA. Jon’s ability to translate complicated diagnostic information through simple instructional feedback resulted in number one sales performances and was awarded top sales in the state of Colorado. While attending Metropolitan State University of Denver, Jon was introduced to the ever so rapidly growing cannabis industry. Intrigued by the cannabis plants anatomy and remarkable benefits that marijuana has to offer, he quickly changed gears and pursued his newfound fascination. Spending time with some of the top commercial and private cultivators in Denver Colorado and surrounding areas. Jon’s passion has led him back to southern Colorado, and in 2014 The SPOT brought him on as one of their lead growers. With continued success at his new home, The SPOT presents an opportunity to create a new industry standard with the introductory of their state of the art, one-of-a-kind sterile facility in Pueblo.

Samantha Bedford

Digital Marketing

Sam started her career in the digital space close to the time of Google’s inception, over 15 years ago. She is a transplant from Cape Town South Africa and has a Bachelor’s Degree in Marketing Communications and Media Management. She is a Microsoft AdXcellence Member and Google AdWords Professional. She is also proficient and certified in Google Analytics and received a WAA (DAA) UBC Award of Achievement in Web Analytics. She has been recognized by the Stevie Awards for Women as best female executive two years in a row.

One of her greatest successes was her involvement with Location3, a digital marketing company based in Denver. She helped grow the company from 2 employees to 85. She initiated new services, developed leaders and mentored growth. She is now focused on being a part of that for the Cannabis industry.

Sam is extremely passionate about the digital space; and loves passing this passion along to others through free training classes with C.L.I.M.B.

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Pueblo & Trinidad
Colorado Dispensary
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The Spot 420 is a Colorado recreational dispensary that operates in accordance with state laws regarding access to cannabis. You must be at least 21 years old in order to enter this site.
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