Meet the Crew

Robert Lucero

Owner

Robert Lucero is a Pueblo, CO. native with multiple businesses in both Colorado and Arizona. He has been in business in the Pueblo area for over 25 years and when he was asked how he got into the medical and recreational marijuana industry he stated…”I got into it for the good of it, there was such a bad stigma and negative feelings towards it everywhere. When you open your mind, and you look at the medical breakthroughs marijuana has to offer, and you see they could definitely outweigh the bad, it makes for an interesting discussion. This is history in the making, where revolutionary advances in modern medicine through the use and study of cannabis, are changing the way we view medicine, and when you get right down to it, it is pretty amazing.” He says his main goal is to run a reputable business in Pueblo and make it profitable so that he can donate money to local charities and create scholarships and a nonprofit to continue to help raise money to fight Batten Disease.

Samantha Bedford

Digital Marketing

Sam started her career in the digital space close to the time of Google’s inception, over 15 years ago. She is a transplant from Cape Town South Africa and has a Bachelor’s Degree in Marketing Communications and Media Management. She is a Microsoft AdXcellence Member and Google AdWords Professional. She is also proficient and certified in Google Analytics and received a WAA (DAA) UBC Award of Achievement in Web Analytics. She has been recognized by the Stevie Awards for Women as best female executive two years in a row.

One of her greatest successes was her involvement with Location3, a digital marketing company based in Denver. She helped grow the company from 2 employees to 85. She initiated new services, developed leaders and mentored growth. She is now focused on being a part of that for the Cannabis industry.

Sam is extremely passionate about the digital space; and loves passing this passion along to others through free training classes with C.L.I.M.B.