Meet the Crew

Robert Lucero

Owner

Robert Lucero is a Pueblo, CO. native with multiple businesses in both Colorado and Arizona. He has been in business in the Pueblo area for over 25 years and when he was asked how he got into the medical and recreational marijuana industry he stated…”I got into it for the good of it, there was such a bad stigma and negative feelings towards it everywhere. When you open your mind, and you look at the medical breakthroughs marijuana has to offer, and you see they could definitely outweigh the bad, it makes for an interesting discussion. This is history in the making, where revolutionary advances in modern medicine through the use and study of cannabis, are changing the way we view medicine, and when you get right down to it, it is pretty amazing.” He says his main goal is to run a reputable business in Pueblo and make it profitable so that he can donate money to local charities and create scholarships and a nonprofit to continue to help raise money to fight Batten Disease.

Rachel Nissen

V.P. /Chief Operating Officer

Rachel is originally from the Chicago area. She found her way out to Colorado in 2014 and has been with the Spot 420 for most of that time. She actually went to school for deaf interpretation and is fluent in sign language. While that is still a passion, it was her background in inventory control that led her to Robert and the Spot team. She started working in inventory and worked her way through the ranks. Eventually she was running the Trinidad location and absolutely fell in love with the store, the industry and Southern Colorado. Fast forward a couple years later and Rachel is running all 3 Spot locations – a true jack of all trades, she wears any hat needed to keep things going smoothly!

Jonathon Verna

Master Grower

Born a fifth generation Colorado native, Jon is an outdoors enthusiast and cannabis aficionado with a background in sales, marketing, and cultivation. Working for technology giants and commercial cultivators such as Frosted Leaf and Sony USA. Jon’s ability to translate complicated diagnostic information through simple instructional feedback resulted in number one sales performances and was awarded top sales in the state of Colorado. While attending Metropolitan State University of Denver, Jon was introduced to the ever so rapidly growing cannabis industry. Intrigued by the cannabis plants anatomy and remarkable benefits that marijuana has to offer, he quickly changed gears and pursued his newfound fascination. Spending time with some of the top commercial and private cultivators in Denver Colorado and surrounding areas. Jon’s passion has led him back to southern Colorado, and in 2014 The SPOT brought him on as one of their lead growers. With continued success at his new home, The SPOT presents an opportunity to create a new industry standard with the introductory of their state of the art, one-of-a-kind sterile facility in Pueblo.

Samantha Bedford

Digital Marketing

Sam started her career in the digital space close to the time of Google’s inception, over 15 years ago. She is a transplant from Cape Town South Africa and has a Bachelor’s Degree in Marketing Communications and Media Management. She is a Microsoft AdXcellence Member and Google AdWords Professional. She is also proficient and certified in Google Analytics and received a WAA (DAA) UBC Award of Achievement in Web Analytics. She has been recognized by the Stevie Awards for Women as best female executive two years in a row.

One of her greatest successes was her involvement with Location3, a digital marketing company based in Denver. She helped grow the company from 2 employees to 85. She initiated new services, developed leaders and mentored growth. She is now focused on being a part of that for the Cannabis industry.

Sam is extremely passionate about the digital space; and loves passing this passion along to others through free training classes with C.L.I.M.B.

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Pueblo & Trinidad
Colorado Dispensary
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The Spot 420 is a Colorado recreational dispensary that operates in accordance with state laws regarding access to cannabis. You must be at least 21 years old in order to enter this site.
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